For Republican voters, the January 6 hearings haven’t so much broken through as seeped in, slowly changing opinions about whether former President Donald Trump should be the GOP nominee in 2024. I conducted dozens of focus groups of Trump 2020 voters in the 17 months between the storming of the […] Read more »
America In Focus: What Happened When 7 Trump Voters and 6 Biden Voters Tried to Find Common Ground
If American democracy is going to thrive again, regular people on the left and right have to find more ways to deal with each other. We have to understand why we disagree rather than merely stew in those disagreements. Some on the left characterize conservatives as fascists and nut jobs; […] Read more »
Focus Group Report: Pro-Choice Democrats and Republicans on Abortion
On June 15, 2022, GBAO conducted three focus groups online with Democratic and Republican women who varied across demographics—age, education, and race. Key takeaways• Among those who are pro-choice, abortion is a highly salient issue.• Most would feel “revolted” or “angry” if Roe were overturned.• There is some division as […] Read more »
10 Republican Voters in Swing States on Trump’s Hold on the Party
The nostalgia was powerful, and came with a twist. In the latest Times Opinion focus group, 10 Republican voters in swing states wished for an America before 8 percent inflation, before high gas prices, before the Ukraine war. Wished for a leader they saw as strong, commanding, feared. Wished for […] Read more »
Getting Heard By Our Discontented Working Class Voters
Democratic fortunes in the midterms depend on how well they are running in their working base among Blacks, Hispanics, Asian Americans (AAPI), unmarried women, the Millennial and Gen Z generations, as well as with the under-fifty white working class women. These voters are deeply discontented with the state of the […] Read more »
Can Biden Improve His Grade With Democratic Voters?
… In late January and earlier this week, I sat (virtually) in two focus groups of Democrats who primarily vote in presidential elections, but are not consistent midterm voters. … They were happy to be rid of Trump, but they didn’t find much to be excited about under Biden. … […] Read more »