Nearly all of the 15 gathered swing state voters described feeling negative emotions when they saw President Biden on a television or computer screens — “confused,” “concern,” “worry,” “sad,” “sorry” and even “panicked.” Every single one said they wished Biden and his old Republican foe Donald Trump were not running […] Read more »
What GOP Voters Have Told Me Since Trump’s Indictment
Donald Trump is the clear GOP front-runner for 2024. This isn’t news—he has dominated most polling since the day Joe Biden was sworn in. Despite leading the GOP to a historically bad midterm, being saddled with a dismal 25 percent approval rating, and becoming the first former president to be […] Read more »
How to Make Trump Go Away
After more than three decades in and around politics, I now spend most of my time grappling with political questions in the classroom and in focus groups. There is one conundrum that fascinates me above others: Why does Donald Trump still generate such loyalty and devotion? And unlike 2016, can […] Read more »
National Swing Women Voters Executive Summary
Funded by Horizon Strategies and directed entirely by the two companies, we took an in-depth look at two small, but consequential groups in the electorate: Republican women who did not vote straight party in 2022 and Independent women who voted for candidates of both parties. CONTINUED Nicole McCleskey (Public Opinion […] Read more »
Red & Blue Special Edition: Focus Group about Election Integrity
CBS News Chief Washington Correspondent Major Garrett participates in a focus group about the 2020 election and the integrity of U.S. elections moderated by Frank Luntz and hosted by Arizona State University, the University of Southern California and Arizona PBS. CBS News The OPINION TODAY email newsletter is a concise daily rundown of […] Read more »
Feeling ‘overwhelmed’ and ‘fatigue,’ some GOP voters look beyond Trump
Nearly all of the focus group participants had supported Donald Trump in 2020 and said they would vote for him again against President Biden in 2024. But things got complicated when the moderator asked for the one emotion they now felt when they saw Trump on television or computers screens. […] Read more »