After more than three decades in and around politics, I now spend most of my time grappling with political questions in the classroom and in focus groups. There is one conundrum that fascinates me above others: Why does Donald Trump still generate such loyalty and devotion? And unlike 2016, can a different Republican win the nomination in 2024 who largely shares Mr. Trump’s agenda but not his personality? …
So consider this a playbook for potential Republican candidates and for G.O.P. voters and conservative independents wanting someone other than Mr. Trump in 2024, a strategic road map based on informed experiences with Trump voters for the past eight years. This is what I’ve learned from these focus groups and research. CONTINUED
Frank Luntz, New York Times
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