A year into the Biden administration, most of us can agree on one thing: The United States remains a deeply divided nation, with polarizing opinions on all sides. But what about the voices from the middle, the independents? Swing voters are arguably one of the most consequential groups for the […] Read more »
Swing Voters Don’t Like the January 6 Committee Critics
Republicans who disrespect the January 6 Committee are not winning over swing voters. Democrats, meanwhile, remain on firm political ground with “persuadables” when they endorse the committee’s investigation. These are among the top takeaways from 13 Trump-to-Biden voters in key swing states, participating in two online focus groups on December […] Read more »
A Pollster’s Warning to Democrats: ‘We Have a Problem’
Brian Stryker, a Democratic pollster, didn’t work for Terry McAuliffe’s campaign in the Virginia governor’s race. But Mr. McAuliffe’s narrow defeat in a liberal-leaning state alarmed him and most every Democratic political professional. That defeat also prompted a centrist group, Third Way, to have Mr. Stryker convene focus groups to […] Read more »
Mimi Levin Lieber, Whose Focus Groups Shaped Postwar Marketing, Dies at 93
Mimi Levin Lieber, a pioneer in the use of focus groups to shape product development and marketing at some of the country’s largest companies, and later a stalwart advocate for early childhood literacy in New York, died on Oct. 16 at Mount Sinai West hospital in Manhattan. She was 93. […] Read more »
‘The president’s decline is alarming’: Biden trapped in coronavirus malaise
In a focus group last week, Pennsylvania Democrats one after another articulated the issue vexing top White House aides, party operatives in Virginia and voters in Georgia: Why isn’t President Joe Biden’s diminished job rating rebounding? All nine participants from Tuesday’s session gave Biden C- grades or lower. And their […] Read more »
They Voted For Trump, And Then Biden. How Do These Swing Voters See Biden Now?
Some swing voters who supported Joe Biden over Donald Trump in 2020’s election are a bit unsure now. Some are still turned off by the ex-president but also uncertain about Biden and the Democrats. Don Gonyea, NPR News The OPINION TODAY email newsletter is a concise daily rundown of significant new poll results […] Read more »