New research of voters decisive to 2016 election outcome

Priorities USA commissioned Global Strategy Group and Garin Hart Yang to conduct polling and focus groups among two key groups decisive in the recent 2016 election – “swing voters” who voted for Barack Obama in 2012 and Donald Trump in 2016 and “turnout voters” who are Democratic-leaning voters, including African-American and/or Millennial voters, that voted in 2012 but did not show up to vote in 2016. The research included an online survey among 801 Obama-Trump voters and three sets of focus groups in Wisconsin, Michigan, and Florida covering both groups. This is the first phase of Priorities USA’s Project Blueprint, a comprehensive research effort to develop a path forward for Democrats. CONT. – pdf

Priorities USA, Global Strategy Group & Garin Hart Yang