The James Madison Institute, a conservative think tank in Florida, has a new poll out that purports to show that 59 percent of Floridians oppose the Medicaid expansion that Republican Governor Rick Scott just endorsed. It’s a push poll. And it’s a great example of the phenomenon that keeps making […] Read more »
A More Perfect Poll
… There’s reason to believe the Internet-based survey may be the future of political polling. If people are increasingly inaccessible by phone, they’re increasingly accessible online. Market research by big corporations, which have economic incentives to pursue fast, cheap, accurate data, has largely migrated to the Internet already. [cont.] Molly […] Read more »
A ‘Fair’ Assessment
It might be said that in polling you get what you ask for. That’s the case in the word choice of questions that measure the approval rating of an elected official. Different polling organizations use different approaches. For more than three decades, The Marist Poll, has relied upon a four-point question […] Read more »
Video: Presidential Pollsters: Tracking Public Opinion
During the 2012 election, presidential campaigns used a sophisticated mix of quantitative and qualitative data to understand voter concerns, test ideas, and create the most compelling messaging for their candidates. In this discussion, top researchers from the Obama and Romney campaigns provide a behind-the-scenes look at this process. Institute of […] Read more »
A Review of the State of Survey Research
It is clear a traditional Likely Voter Model based only on self-described interest and self-described likelihood to vote missed the scope of the turnout of 18-29 year olds and Latinos in 2012. With what we know now, it is important to look again at the survey research completed in 2012. […] Read more »
New Zealand: Guidelines for Conducting and Reporting Political Polls
The Association of Market Research Organisations (AMRO) and Market Research Society NZ (MRSNZ) have released draft guidelines for the conducting and reporting of political polls. The guidelines are proposed to be binding on AMRO and MRS members and are designed to ensure consistent high quality polling and poll reporting. … […] Read more »