The Association of Market Research Organisations (AMRO) and Market Research Society NZ (MRSNZ) have released draft guidelines for the conducting and reporting of political polls. The guidelines are proposed to be binding on AMRO and MRS members and are designed to ensure consistent high quality polling and poll reporting. …
The draft guidelines were formulated by a research industry group comprising representatives of six of New Zealand’s leading polling companies as well as AMRO and MRSNZ. [cont.]
AMRO and MRSNZ