4 reasons why anti-Trump Latino voters won’t swing the midterms

Latinos make up 12 percent of people eligible to vote in the 2018 midterm elections. Flickr/Erik Hersman, CC BY-SA Steffen W. Schmidt, Iowa State University The Democratic Party shouldn’t count on Latinos swinging many midterm races their way this year. Approximately 27.3 million U.S. Latinos are eligible to vote in […] Read more »

Democrats Must Take Opinion Data Seriously When Proposing New Programs

… Just quoting a poll that says that “a majority of Americans support proposal XYZ” reveals little or nothing about the actual appeal of a Democratic initiative. In past decades conservative think-tanks and their funders invested very substantial sums in public opinion and messaging research before they released major proposals. […] Read more »

No, one-third of African Americans don’t support Trump. Not even close.

The White House regularly responds to accusations of racism by noting that black unemployment is at historic lows under Trump’s presidency. … Trump has also attempted to inoculate himself from charges of racism by selectively citing polling numbers, which suggest he’s remarkably popular for a Republican president among African Americans. […] Read more »

Two worlds — Online and off

Social listening — monitoring social media for comments, in this case, about your candidate and opponent — is one of the new techniques making its way into political campaigns and lots of screws are being pounded into lots of boards as folks learn how to use the tool. Such analyses […] Read more »