When questions don’t mean what they say

Polling is seductive. (Polling, not pollsters.) You ask questions, get answers and turn those answers into numbers. Some people put decimal points next to those numbers to make you think they’re dealing with physics. Everyone just assumes that the answers are meaningful. Often, they aren’t. CONT. Mark Mellman (Mellman Group), […] Read more »

Poll Hub: The Impact of Brett Kavanaugh’s Confirmation Hearings on the 2018 Midterm Elections

The NPR/PBS NewsHour/Marist Poll has been closely tracking Americans’ opinions of the testimonies of Judge Brett Kavanaugh and Dr. Christine Blasey Ford. But, beyond the sexual harassment allegations and the FBI investigation, are there implications for the midterm elections? CONT. Marist Poll Read more »

America’s political pollsters could be missing the X factor in the 2018 elections — “hidden voters”

… The question that keeps emerging is who is not on pollsters’ 2018 radar. That matters greatly because between now and November’s vote, there will be a tsunami of horse race coverage delivered in authoritative tones. However, pollsters will tell you that their analyses are more vaporous; that they are […] Read more »