Recent polling, at first glance, provides a somewhat out-of-focus picture of how Americans view Joe Biden: Seven national surveys released this month put the president’s approval numbers anywhere from 37% to 50%. But digging into the underlying numbers reveals a clearer consensus across a number of areas — how high […] Read more »
Fox News poll aside, Virginia’s gubernatorial race is too close to call
Sometimes, a poll shows a result so stunning that it generates headline on top of headline. That was certainly the case with a Fox News poll released Thursday that showed Republican Glenn Youngkin with an 8-point lead over Democrat Terry McAuliffe in Virginia’s gubernatorial race. But while Youngkin has certainly […] Read more »
How scary are the new Virginia polls for Democrats?
A Virginia governor’s race that was already giving Democrats heartburn is suddenly upping the agita. After polls for weeks showed Republican Glenn Youngkin (R) and former governor Terry McAuliffe (D) effectively tied, a new one released Thursday night by Fox News showed Youngkin ahead by eight points. … By Friday […] Read more »
Mimi Levin Lieber, Whose Focus Groups Shaped Postwar Marketing, Dies at 93
Mimi Levin Lieber, a pioneer in the use of focus groups to shape product development and marketing at some of the country’s largest companies, and later a stalwart advocate for early childhood literacy in New York, died on Oct. 16 at Mount Sinai West hospital in Manhattan. She was 93. […] Read more »
Joe Biden Is Almost as Unpopular as Trump. Unlike Trump, He Has a Way Out.
The Joe Biden presidency has, so far, conformed to the iron law of presidential approval polling: A newly inaugurated president starts out strong in the polls but inevitably drifts lower in his first term. The only unique thing about Biden’s decline is how quickly he burned through his post-inaugural popularity. […] Read more »
How the phone call is disappearing from our lives and polling
… It used to be that polls I wrote about were conducted all by phone with live interviewers calling landlines. That’s no longer the case. A majority of Americans no longer have landlines. As a millennial, I am one of those Americans who only own cell phones. Pollsters still call […] Read more »