The 2016 election is already providing a lot of eye-popping statistics about the ballooning spending candidates will do in the 2016 election. … Yet TV ads seem to have only small effects on how Americans vote. So why do campaigns spend such huge chunks of their budgets on television spots? […] Read more »
The Best Way to Vilify Hillary Clinton? G.O.P. Spends Heavily to Test It
… In rooms like this one around the country, an expensive and sophisticated effort is underway to test and refine the most potent lines of attack against Mrs. Clinton, and, ultimately, to persuade Americans that she does not deserve their votes. While the general election is 16 months away, Republican […] Read more »
Shaping a Campaign Against Hillary Clinton
American Crossroads, a “super PAC” founded by Karl Rove, the Republican strategist, recently conducted two four-hour focus groups in Florida to test a series of attack ads against Hillary Rodham Clinton. … Here are descriptions of some ads, along with some reactions from the participants. CONT. Ashley Parker, New York […] Read more »
Influence of Money in Politics a Top Concern for Voters
Americans express far more alarm about the influence of money in politics than the fact that another Bush and Clinton are running for the White House, a new Wall Street Journal/NBC News poll finds. CONT. Patrick O’Connor, Wall Street Journal Read more »
Voters Pick Top Concerns About 2016 Election
American voters say their top concerns about the upcoming presidential election are wealthy individuals and corporations who might have too much influence who over wins, as well as campaigns that spend more time on negative attacks than proposing solutions, according to a new NBC News/Wall Street Journal poll. CONT. Mark […] Read more »
Microsoft’s Mark Penn Forms New Digital Marketing Investment Group
Mark Penn, a Microsoft senior executive who formerly worked at WPP, is leaving the technology firm to found a new company that will invest in digital marketing services. Mr. Penn’s new fund, Stagwell Group LLC, has raised $250 million in funding, including from former Microsoft Chief Executive Steve Ballmer, who […] Read more »