New Annenberg survey results indicate that marketers are misrepresenting a large majority of Americans by claiming that Americans give out information about themselves as a tradeoff for benefits they receive. To the contrary, the survey reveals most Americans do not believe that ‘data for discounts’ is a square deal. CONT. […] Read more »
Americans’ Attitudes About Privacy, Security and Surveillance
The cascade of reports following the June 2013 government surveillance revelations by NSA contractor Edward Snowden have brought new attention to debates about how best to preserve Americans’ privacy in the digital age. At the same time, the public has been awash with news stories detailing security breaches at major […] Read more »
Voting, ads and amnesia
… Nearly a decade ago, my column here argued that recall of political advertising is not a measure of effectiveness. Despite my now ancient warning, some consultants and pundits still wrongly equate memorable ads with effective ones. Indeed, when people hear me make this point they often look at me […] Read more »
The making of Hillary 5.0: Marketing wizards help reimagine Clinton brand
… As she readies her second presidential campaign, Clinton has recruited consumer marketing specialists onto her team of trusted political advisers. Their job is to help imagine Hillary 5.0 — the rebranding of a first lady turned senator turned failed presidential candidate turned secretary of state turned likely 2016 Democratic […] Read more »
In 2016, we’re going to campaign like it’s 1916
In the annals of presidential campaign history, Robert Woolley is not especially well-known. … But as the 2016 presidential cycle begins — and trust us, it is underway — every campaign will in part echo what Woolley did for Woodrow Wilson a century ago. … Woolley, who had worked as […] Read more »
40 Interesting Facts about the 2014 Election
The votes have been tallied and all recounts completed. Congress even managed to adjourn sine die. That means it really is time to close the books on the 2014 election cycle. It also means that we are going to take some time off to recharge for the 2016 election. We’ll […] Read more »