The making of Hillary 5.0: Marketing wizards help reimagine Clinton brand

… As she readies her second presidential campaign, Clinton has recruited consumer marketing specialists onto her team of trusted political advisers. Their job is to help imagine Hillary 5.0 — the rebranding of a first lady turned senator turned failed presidential candidate turned secretary of state turned likely 2016 Democratic presidential nominee. CONT.

Philip Rucker & Anne Gearan, Washington Post

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