… All over the world, political campaigns are seeking voter data and insights that will propel them to victory. Now, in an increasing number of places, that includes the contentious field known as neuromarketing — or in this case, neuropolitics. Technologies like facial coding, biofeedback and brain imaging have long […] Read more »
Scary Politics
… Rational decisions come from weighing the pros and cons of a policy. But when fear enters the equation, people give more weight and importance to some considerations than they actually deserve. Chapman University’s latest annual survey of American fears, which came out in mid-October, provides some insights. … Nearly […] Read more »
Like It Or Not, Political Campaigns Are Using Facebook To Target You
Some of the most important real estate in presidential politics is actually right in front of your nose. Or under your thumbs — it really depends on how you log onto Facebook. The social network is now a key place for campaigns to advertise. One reason for that: it’s getting […] Read more »
Stagwell Group Will Acquire SKDKnickerbocker
The private equity firm founded with a quarter-billion dollar check from the former Microsoft chief Steven A. Ballmer has made its first purchase. The firm, the Stagwell Group, which is being run by the former advertising executive Mark Penn, will acquire SKDKnickerbocker, the public relations group best known for its […] Read more »
In An Era Of Trump, Do Campaign Fundamentals Matter?
At this point, it feels like we are in some kind of an alternative universe election where up is down, black is white and east is west. … Should we throw out all we know (or thought we knew) about politics? Do the so-called fundamentals we’ve all taken as political […] Read more »
Views of Oil and Gas Industry Improving
Americans’ views of the oil and gas industry continue to improve, with 34% now saying they have a positive view of it. That is up 12 percentage points since 2012, and is one point lower than the 15-year high of 35% from 2003. Ratings have improved as the average price […] Read more »