Where do undecideds go?

… The “incumbent rule” emerged from an underlying structure that is increasingly absent. In the ’80s and ’90s, most incumbents were much better-known than their challengers. So when a voter said he was “undecided,” what he really meant is that he knew the incumbent and did not particularly want to […] Read more »

Beware of ‘likely voter’ label

The polls are changing. As we enter the home stretch, public pollsters are transitioning their samples from registered voters to so-called “likely voters.” The general impression this conveys is that polls are suddenly becoming more accurate. Readers should be skeptical. The science behind the selection of “likely” voters is soft. […] Read more »

Poll Watching 101

This time of year, new campaign polls seem to [pop] up every 15 minutes. Some basic guidelines can help readers navigate the resulting treacherous terrain. [cont.] Jon Cohen, Washington Post Read more »