Why Polling Is Always Political

Serious marketers, innovators and quants can’t find a better — or more controversial — case study in the problems and pathologies of predictive analytics than America’s down-to-the-wire presidential campaign. There’s not a business in the world today that shouldn’t be reexamining their own data-driven marketing research and customers analytic practices […] Read more »

The Dark Art of Political Polling

How could a Gallup Organization survey published a week before the election show Mitt Romney up by 5 percentage points, while a CBS/New York Times poll from the same period put him 1 point behind President Obama? Even professional poll watchers don’t know. [cont.] Peter Coy, Bloomberg Businessweek Read more »