Pew Research Center will increase the percentage of respondents interviewed on cellphones from 65% to 75% in most of its 2016 telephone surveys. We’re making this change to ensure our survey samples properly represent the now roughly half (47%) of U.S. adults whose only phone is a cellphone. CONT. Kyley […] Read more »
Predicted Market Research Trends for 2016
What trends should market researchers expect in 2016? To find out, we asked a variety of executives and thought leaders to share their predictions for the coming year. Our sources include industry veterans at established firms, as well as a number of innovative entrepreneurs. CONT. Sarah Schmidt, MarketResearch.com Read more »
To Win In Iowa Or New Hampshire, It May Be Better To Poll Worse Nationally
… Just as during the 2012 general election, state polls and national polls disagree. And our advice this year is the same as it was then: Trust the state polls. In fact, there’s evidence the national polls may be a negative indicator once you control for the state-level survey results. […] Read more »
Opinion polls, like democracy, are the worst option … apart from all the others
Why should I believe what a poll says ever again? It is one of those questions that guarantees applause on Question Time. It is normally asked, according to polls compiler Anthony Wells, by “a middle-aged man, who looks very pleased with himself afterwards and folds his arms with his hands […] Read more »
UK: Alarmingly for pollsters, EU referendum poll results depend heavily on methods
One event is set to loom above all others in this new political year: the EU referendum. It is an opportunity for pollsters to redeem themselves after their failure to predict the result of 2015’s UK general election but, as things stand, they are giving very mixed signals. CONT. Tom […] Read more »
How Is the Economy Doing? It May Depend on Your Party, and $1
… It turns out that the partisan bias in how people answer factual questions about the economy is diminished by this one weird trick: Pay people. That is a conclusion reached in two new papers in The Quarterly Journal of Political Science, one from four scholars led by John G. […] Read more »