Nate Silver was widely acknowledged as the data hero of the US election for his in-depth scrutiny of the Presidential polls. But his final analysis contained a surprise – Google Consumer Surveys was the second most accurate predictor of the election outcome. What does this mean for future election polling? […] Read more »
Messina: Polling wrong because of cell phones
Obama campaign manager Jim Messina spoke with Mike Allen at POLITICO’s Playbook Breakfast spoke about critical the use of cell phones are in the future of polling. Read more »
Gallup Blew Its Presidential Polls, but Why?
Last week’s presidential election has widely been seen as a victory for pollsters who, on balance, saw President Obama as the favorite before Election Day. But that wasn’t the case for the esteemed Gallup Organization. Its polling showed Republican Mitt Romney with a significant lead among likely voters 10 days […] Read more »
Video: Data Collection
Darrell Bricker, Global CEO of Ipsos Public Affairs, discusses data collection. Read more »
Pre-Election Polls Got it Wrong in Florida
Identified as a “Latino Influence” state due to having a large and growing Latino electorate with an otherwise competitive electorate, Florida’s prized electoral voters hinged largely on how Latinos would vote in 2012. In the weeks immediately before the 2012 election, there was a great deal of speculation about whether […] Read more »
The Little-Known Pollster That Bested All the Others
The venerated Gallup Poll took a beating this year for being such an outlier in its predictions of who would win the presidency, and the New York Times’s Nate Silver has now served up further evidence that the firm has lost its mojo. … What pollster nailed its predictions? A […] Read more »