Gallup was very wrong. Their final poll had Mitt Romney defeating President Obama by 1 percentage point, after giving Romney a lead as high as 7 pt during the final month of the campaign. It seems now their final poll could end up being nearly 5 pt off the mark. […] Read more »

Polling outlets that were hammered ceaselessly by both campaigns throughout the campaign cycle are reassessing their methods in the wake of President Obama’s convincing election victory. “We constantly review and tweak some of the things we do and if the data bears it out, we make changes,” Gallup Editor-in-Chief Frank […] Read more »

Summing up the lessons learned from a massive investment in data and technology, Obama campaign manager Jim Messina has a blunt message for pollsters: “We spent a whole bunch of time figuring out that American polling is broken.” At a Politico forum on Monday, Messina spoke about the campaign’s “three […] Read more »

… The national polls, as it turned out, were not systematically biased against Republican Mitt Romney. The final surveys pointed to President Obama’s re-election, and they were right. That does not mean, however, that the polls weren’t biased. [cont.] Harry Enten, The Guardian Read more »