A common pastime of poll pundits and readers is analyzing the partisan makeup of respondents to a particular poll and how the opinions of each partisan group are moving and changing. Often lost within this analysis is the fact that there are two different ways of discussing partisanship. [cont.] MassINC […] Read more »
How Technology Changed Public Opinion Research in 2012
Among the many takeaways from the 2012 election cycle is that public opinion research must evolve with the American electorate. As more Americans use the Internet and mobile devices as part of their daily lives, harnessing these technologies is increasingly among the best ways to get an accurate read on […] Read more »
Election Reopens Debate Over Online Polling
Americans’ increasing reliance on electronic sources of information and methods of communication led some pollsters and media outlets to embrace online polling this year, and its fairly accurate performance in predicting the results of the election is reigniting a longstanding feud within the survey-research field. … The performance of Internet […] Read more »
Authors at Google: Nate Silver
Nate Silver joins Hal Varian (Google’s Chief Economist) to talk about his book “The Signal and the Noise: Why So Many Predictions Fail-but Some Don’t” and answer Googler questions. Read more »
Mitofsky Still Teaching
It’s been 6 years since our mentor, colleague, and friend’s death. Warren Mitofsky was a clear thinker and major innovator of the public polling community. Beyond his methodological rigor, he communicated long-lasting, yet, simple messages to the profession. His thoughts remain vital through the 2012 election cycle. Despite this year’s […] Read more »
Frank Newport: Gallup’s election polling was sound
Gallup’s publicly released election polling has been the object of review and scrutiny this year, as has always been the case since Gallup first published pre-election polls in the 1936 election. [cont.] Frank Newport, Gallup (Omaha World-Herald) Read more »