It might be said that in polling you get what you ask for. That’s the case in the word choice of questions that measure the approval rating of an elected official. Different polling organizations use different approaches. For more than three decades, The Marist Poll, has relied upon a four-point question […] Read more »

It is clear a traditional Likely Voter Model based only on self-described interest and self-described likelihood to vote missed the scope of the turnout of 18-29 year olds and Latinos in 2012. With what we know now, it is important to look again at the survey research completed in 2012. […] Read more »

The Association of Market Research Organisations (AMRO) and Market Research Society NZ (MRSNZ) have released draft guidelines for the conducting and reporting of political polls. The guidelines are proposed to be binding on AMRO and MRS members and are designed to ensure consistent high quality polling and poll reporting. … […] Read more »

Ed Koch wasn’t just a quote-machine — he was also a campaign innovator. His 1977 New York City mayoral campaign was the first (or one of the first) to use overnight polling. Pollster Mark Penn was still in college when he and prep school friend Douglas Schoen were hired by […] Read more »