Mark Blumenthal at The Huffington Post has written again about Gallup’s methodological work in our 2012 pre-election polling — albeit rather belatedly from our original announcements about our review plans in late January. … Mark has written a number of posts about Gallup now, but we haven’t seen a lot […] Read more »

Gallup, which has long touted itself as the most trusted survey brand in the world, is facing a crisis. If Barack Obama’s reelection in November was widely considered a win for data crunchers, who had predicted the president’s victory in the face of skeptical pundits, it was a black mark […] Read more »

Though the Quinnipiac and Marist polls had Bill Thompson down by double digits during the week leading up to the 2009 [New York] mayoral election, the candidate’s own internal poll showed just an eight-point gap—and momentum in his favor. “We knew differently,” Thompson said of the projections in the race, which […] Read more »

… There’s reason to believe the Internet-based survey may be the future of political polling. If people are increasingly inaccessible by phone, they’re increasingly accessible online. Market research by big corporations, which have economic incentives to pursue fast, cheap, accurate data, has largely migrated to the Internet already. [cont.] Molly […] Read more »