Modern polling needs innovation, not traditionalism

The American Association of Public Opinion Research is a justly well-respected organization whose publications and conferences are an important means of communication between academics and practitioners. The organization’s position at the intersection of academia and business makes it unique in how it can help foster constructive discussion and innovation in […] Read more »

The 2014 election polls are about to look better for Republicans. Here’s why.

Pretty soon, the country’s top pollsters will make a subtle change that even some political junkies won’t process: They will shift from reporting results of registered voters to only those most likely to vote in the 2014 election — a.k.a. “likely voters.” For those who follow polling closely the distinction […] Read more »