Modern polling needs innovation, not traditionalism

The American Association of Public Opinion Research is a justly well-respected organization whose publications and conferences are an important means of communication between academics and practitioners. The organization’s position at the intersection of academia and business makes it unique in how it can help foster constructive discussion and innovation in its field. That is why the organization’s dismissive official reaction to the use of YouGov polling by the New York Times is so disturbing. CONT.

Andrew Gelman (Columbia) & David Rothschild (Microsoft Research), The Monkey Cage

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