The 2012 election marks a watershed moment for online advertising. In unprecedented ways, and to an unprecedented extent, campaign organizations across the American political spectrum are using hundreds of pieces of information about individuals’ online and offline lives to ensure the “right” people are being targeted with the “right” advertising. […] Read more »
Vanderbilt and YouGov team up to survey reactions to campaign ads
Voter reaction to campaign advertisements by the presidential candidates will be promptly and scientifically evaluated this fall through a partnership between Vanderbilt University and YouGov, a prominent research firm. Vanderbilt/YouGov Ad Rating Project Vanderbilt U. Read more »
Eight in 10 Swing-State Voters Have Seen Campaign Ads
Voters in 12 key presidential election swing states have already been exposed to a large dose of campaign advertising, with 82% reporting having seen a campaign ad on television, compared with 62% of non-swing-state voters. … For the most part, swing-state voters say the ads they have seen generally reinforce […] Read more »
Swing states poll: Amid barrage of ads, Obama has edge
… In a new USA TODAY/Gallup Poll of swing states, an overwhelming majority of voters remember seeing campaign ads over the past month; most voters in other states say they haven’t. In the battlegrounds, one in 12 say the commercials have changed their minds about President Obama or Republican Mitt […] Read more »
Presidential campaigns missing the mark in advertising to Latinos
Both political parties agree that the country’s 21.3 million registered Latino voters could make a crucial difference in this year’s presidential election. Yet in a race defined by massive spending on television ads, fast-response Internet videos and sophisticated social media efforts, both President Obama and challenger Mitt Romney have fallen […] Read more »
Putting A Positive Spin On Negative Campaigning
…”I think it’s very likely to be the most negative race since the advent of television,” says John Geer, a political scientist at Vanderbilt University. … Poll after poll shows Americans don’t like negative campaigning, but Geer says, people do want to know is whether a candidate has raised taxes […] Read more »