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You for Sale: Mapping, and Sharing, the Consumer Genome

June 16, 2012

It knows who you are. It knows where you live. It knows what you do. … Few consumers have ever heard of Acxiom. But analysts say it has amassed the world’s largest commercial database on consumers — and that it wants to know much, much more. [cont.] Natasha Singer, New […] Read more »

Tags: advertising/persuasion, consumers

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