Attacking Mitt Romney appears to be a better advertising strategy for President Obama than stressing his own accomplishments, data from the Vanderbilt/YouGov Ad Rating Project continues to suggest. [cont.] Vanderbilt U. Read more »
All Politics is Local: Congressional District Targeting for Google AdWords
… Through the redistricting process that takes place every 10 years, every district takes on a new shape – with new voters. This makes reaching the right voters with the right message even tougher. Starting today, in addition to targeting specific zip codes, we’re enabling an even more useful solution […] Read more »
In politics, accentuate the negative
… “There’s almost no such thing as ‘don’t know’ when it comes to Obama,” said Douglas Rivers, a Stanford political science professor who also runs the YouGov polling firm. … So when Republican groups spend millions on advertising calling Obama a failure, they’re pushing against a relatively immovable object — […] Read more »
Obama’s Team Taking Gamble Going Negative
… The president’s prospects for re-election now rest in part on one of the biggest gambles of his career: that the benefits of trying to eviscerate Mr. Romney outweigh the costs to his own image and reputation. [cont.] Jeff Zeleny, New York Times Read more »
Dark Money Political Groups Target Voters Based on Their Internet Habits
… Online advertising companies have amassed vast quantities of information on what individual people read, watch, and do on the Internet. … These anonymous profiles of information are used to customize advertisements—like sending casino ads to someone who just bought a plane ticket to Vegas. But these profiles are also […] Read more »
The Obama Campaign’s Attack-Ad Edge, Revealed
Last night, I had the good fortune to be part of a small gathering of reporters assembled by a quartet of top political scientists who have embarked on an effort to analyze voter opinion in the 2012 election at a level of depth and nuance beyond what we’ve managed in […] Read more »