A new state election polling collaboration between the New York Times, CBS News and Internet pollster YouGov has drawn an unusual public rebuke from the leading organization of survey researchers, adding fuel to a fiery debate over what makes a poll “good” or “bad.” The American Association for Public Opinion […] Read more »
Modern polling needs innovation, not traditionalism
The American Association of Public Opinion Research is a justly well-respected organization whose publications and conferences are an important means of communication between academics and practitioners. The organization’s position at the intersection of academia and business makes it unique in how it can help foster constructive discussion and innovation in […] Read more »
Why People Hate Taking Surveys
… It’s little wonder that so few people are willing to respond to polls. It’s hard for people to know what is legitimate and what is just an attempt to sell them something. … The American Association for Public Opinion Research, the main industry group, is seeking to tackle some […] Read more »
Mobile Technologies for Conducting, Augmenting and Potentially Replacing Surveys
Public opinion research is entering a new era, one in which traditional survey research may play a less dominant role. … The rapid adoption of smartphones and ubiquity of social media are interconnected trends which may provide researchers with new data collection tools and alternative sources of information to augment […] Read more »
Survey Research, Its New Frontiers and Democracy
From the presidential address delivered by Scott Keeter, Director of Survey Research, Pew Research Center, at the 67th Annual Conference of the American Association for Public Opinion Research (AAPOR), Orlando, Florida, May 18, 2012. I am honored to have this opportunity to address the 67th annual conference of AAPOR, an […] Read more »