… It’s little wonder that so few people are willing to respond to polls. It’s hard for people to know what is legitimate and what is just an attempt to sell them something. …
The American Association for Public Opinion Research, the main industry group, is seeking to tackle some of these concerns in the hopes of keeping pollsters honest and helping the public distinguish the good from the bad.
The organization introduced a “Transparency Initiative” in 2009 to improve the industry’s reputation. The plan, to be introduced in the next few months, builds on the organization’s code of professional ethics by going one step further and certifying those organizations that comply with its guidelines. CONT.
Megan Thee-Brenan, New York Times