… We’ve been following a trend called “neuromarketing,” which uses brain-tracking technologies to test how people respond to ads. Adoption of this relatively new technology has grown over the last couple of years and is used by major brands, agencies, and entertainment studios. So in November, we asked a neuromarketing […] Read more »
Iowa: A week before the caucuses, Joe Biden leads a race that remains unsettled
One week before the opening Iowa caucuses, former vice president Joe Biden has pulled into the lead of a fluid Democratic field, a new Suffolk University/USA TODAY Network Poll of the state finds. In the survey, taken Thursday through Sunday, Biden was backed by 25% of likely Democratic caucus-goers, ahead […] Read more »
‘Sometimes going negative is a necessary evil’
Nate Silver explores whether or not going negative in the primary hurts presidential candidates. This Week, ABC News Read more »
CBS News Battleground Tracker: In Iowa, it’s Sanders, Biden and a wild finish ahead
It’s a tight and fluid race heading into the final week in Iowa for a lot of reasons. Bernie Sanders is attracting 26% support, with Joe Biden at 25%, as the top preferences of likely caucus goers. Pete Buttigieg is right there within striking distance at 22%. Elizabeth Warren has […] Read more »
Sanders, Buttigieg top Democratic field in New Hampshire
Sen. Bernie Sanders, I-Vt., and former South Bend, Indiana Mayor Pete Buttigieg lead the Democratic presidential race in New Hampshire, while the top four Democratic candidates all enjoy early advantages against President Donald Trump in hypothetical general-election matchups in the Granite State. CONT. Mark Murray, NBC News Read more »
What Iowa caucus voters reveal about the Democratic Party
The Iowa caucuses are going to give one Democratic presidential hopeful a boost as the primary season kicks off on Feb. 3. Which candidate? That will most likely depend greatly on what the caucus electorate looks like on that day. And in recent election years, that has varied a lot. […] Read more »