… We’ve been following a trend called “neuromarketing,” which uses brain-tracking technologies to test how people respond to ads. Adoption of this relatively new technology has grown over the last couple of years and is used by major brands, agencies, and entertainment studios.
So in November, we asked a neuromarketing firm called Neuro-Insight to let us use its Steady State Topography (SST)-based neurotracking technology to independently test how primary voters are subconsciously responding to the ads. Our focus was on the three top-polling Democratic candidates: Joe Biden, Elizabeth Warren, and Bernie Sanders. CONT.
Joe Lazauskas & Shane Snow, GEN