How Democrats Can Win the Messaging War: Make Policies as Visible as Possible

After Democrats’ loss in Virginia last week, we’re just a year away from the 2022 midterms. Without a strong performance, Democrats could lose their majority in Congress, and with it the chance to pass ambitious progressive policy for years to come.

Perhaps the strongest weapon in Democrats’ arsenal leading up to the midterms is the Build Back Better Act, which is currently being debated in Congress. By passing a massive investment in our communities and climate — from universal pre-K, to a massive expansion of childcare, to creating new clean energy jobs — we can not only help millions of families make ends meet, but also show voters that electing Democrats can lead to transformative improvements in their lives.

But this opportunity is only possible if voters are actually aware of the benefits they’re receiving. And if Democrats aren’t intentional about making the Build Back Better Act as visible, transparent, and direct as possible, voters might never realize how much they’re benefitting from President Biden’s agenda. CONTINUED

Lew Blank, Data for Progress


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