There is no political saying more trite — or more accurate — than James Carville’s famous aphorism from the 1992 campaign “It’s the economy, stupid.” Electoral success and economic performance are intrinsically tied together. The party in power is usually rewarded for a strong economy and punished for a weak one. …
Democrats cannot hold onto our narrow majorities if we don’t win the economic argument in 2022 (or the argument in Virginia in two weeks). And we can’t win that argument if we don’t understand the unique politics of the Pandemic Economy. …
The Biden Build Back Better plan is (slowly) working its way through Congress and will put more money in families’ pockets to help them deal with increasing costs. The economically driven decline in the president’s approval is not solely a communications problem. The decline is driven by the reality that Americans are faced with every time they go to the grocery store. Presidents have less control over the economy than the public assumes. Therefore, the bulk of the response will require a party-wide messaging effort. Here are some thoughts on how Democrats (and all of us) can win the messaging battle: CONTINUED
Dan Pfeiffer, The Message Box
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