Winning elections is hard. The truth is, people are complicated, there are a lot of them, and no one is ever 100 percent sure why they do what they do or what they’re going to do next.
But if your goal is simply to win an election, then as a general rule you should be for things that voters like and against things they dislike. …
But what do we agree on the most? If your goal is simply to be in favor of popular things and against unpopular things, what should you campaign on? What are the least controversial issues in the country? CONT.
Excerpted from How To by Randall Munroe, via FiveThirtyEight