The National Football League’s 2018 season is here and the national anthem controversy is back with a new wrinkle. Nike has launched an ad campaign featuring Colin Kaepernick, the former San Francisco 49ers quarterback who started the kneel-or-stand anthem argument. …
But companies don’t become multi-billion dollar brands by making rash decisions and when you look closer at the numbers, there may be more than a little strategy behind Nike’s new campaign. First, looking at Nike consumers through a partisan lens, they tend to lean Democratic, according to data from our friends at Simmons Consumer Research. …
There’s a long list of factors that go into brand allegiance, but in this particular case race and age seem to play a very big role. As a party, self-described Democrats tend to be younger and more diverse than the nation as a whole and those same trends show up with Nike. CONT.
Dante Chinni & Sally Bronston, NBC News