Some of the most important developments in politics do not happen every election cycle, but every ten years, when politicians scrap the old battleground map and struggle to replace it with a new one more favorable to their interests. … Democrats may have the wind at their backs this year, […] Read more »
We Strapped Neurosensors to Voters and Showed Them 2020 Campaign Ads
… We’ve been following a trend called “neuromarketing,” which uses brain-tracking technologies to test how people respond to ads. Adoption of this relatively new technology has grown over the last couple of years and is used by major brands, agencies, and entertainment studios. So in November, we asked a neuromarketing […] Read more »
Why Facts Don’t Unify Us
According to the Pew Research Center, the nation is more polarized than at any time in recent history. While some of the issues dividing us boil down to ideology and preference, there is at least one on which hard science should have a strong say — climate change. But do […] Read more »
U.S. Public Wary of Biomedical Technologies to ‘Enhance’ Human Abilities
Cutting-edge biomedical technologies that could push the boundaries of human abilities may soon be available, making people’s minds sharper and their bodies stronger and healthier than ever before. But a new Pew Research Center survey of U.S. adults shows that majorities greet the possibility of these breakthroughs with more wariness […] Read more »
Predicted Market Research Trends for 2016
What trends should market researchers expect in 2016? To find out, we asked a variety of executives and thought leaders to share their predictions for the coming year. Our sources include industry veterans at established firms, as well as a number of innovative entrepreneurs. CONT. Sarah Schmidt, MarketResearch.com Read more »
The Virtue of Contradicting Ourselves
… We don’t just loathe inconsistencies in others; we hate them in ourselves, too. But why? What makes contradictions so revolting — and should they be? … Using neuroscience to track the activation of different brain regions, Professor Harmon-Jones and colleagues found that inconsistent beliefs really bother us only when […] Read more »