Doing Business in an Activist World

Today, companies have an immediate opportunity. Americans have an outsized appetite to take action on issues and drive change. They expect brands to do the same – and to engage with them as consumers and employees. … At a time when Americans are losing faith in institutions to drive change, […] Read more »

With Nike, Kaepernick now more a political figure than athlete

The National Football League’s 2018 season is here and the national anthem controversy is back with a new wrinkle. Nike has launched an ad campaign featuring Colin Kaepernick, the former San Francisco 49ers quarterback who started the kneel-or-stand anthem argument. … But companies don’t become multi-billion dollar brands by making […] Read more »