How Big Data Broke American Politics

Big Data revolutionized the way American politicians win elections. In the process, it broke American politics. …

Here’s our theory: The reason our lawmakers aren’t responding to the center of the electorate is because they’ve concluded (with ample electoral evidence) that they don’t need centrist or swing voters to win.

Why? Big Data — a combination of massive technological power and endlessly detailed voter information — now allows campaigns to pinpoint their most likely supporters. These tools make mobilizing supporters easier, faster and far less expensive than persuading their neighbors. CONT.

Chuck Todd & Carrie Dann, NBC News