Donald Trump has every reason to keep white people thinking about race

There’s a growing body of research in political science and political psychology suggesting that even very mild messages or cues that touch on race can alter political opinions.

The landmark book on the subject is Princeton professor Tali Mendelberg’s 2001 book The Race Card, which marshaled a wide array of evidence to show that implicit racial messages are used with shocking regularity by American politicians, and have real effects. …

All of this research suggests that priming white people to so much as think about race, even subconsciously, pushes them toward racially regressive views. So consider the fact that the constant racial controversies of the Trump administration are going to keep racial issues in the news, and on the minds of white Americans. CONT.

Dylan Matthews, Vox