The implosion of the GOP brand, in one chart

… Polling released this week by the Washington Post and ABC News found the GOP’s unfavorability ratings among Americans at an all-time high of 63 percent.

But a closer look at the numbers reveals that this has been accompanied by a massive collapse in 2013 of the GOP brand among core constituencies important in midterm elections: Independents, women, and seniors. The crack Post polling team has produced a new chart demonstrating that in the last year — since just before the 2012 election – there’s been a truly astonishing spike in the GOP’s unfavorable ratings among these core groups: CONT.

Greg Sargent, Washington Post