Nielsen to Measure Twitter Chatter About TV Shows

… Nielsen is now measuring what it calls the “unique audience” for Twitter posts about television, providing a more complete view of the phenomenon known as social TV. On Monday the company is introducing Nielsen Twitter TV Ratings, a product announced last year that professes to measure all the activity and reach of Twitter conversation about shows, even if it has yet to be embraced by television executives and gain a broad client base. [cont.]

Brian Stelter, New York Times