The G.O.P.’s Digital Makeover

The Republican Party faces hurdles as it attempts to equal or surpass the Democratic Party’s success in capitalizing on technological innovation to win President Obama a second term.

It was only two presidential elections ago, in 2004, that the political classes were talking about Republican domination of data mining and microtargeting. Now the party is acutely aware of its own deficiencies as it confronts a decisive Democratic advantage. [cont.]

Tom Edsall (Columbia U.), New York Times