2012 Post-Election Meaning for 2014

Last November on election day McLaughlin & Associates completed our post-election poll.

As we all know President Obama was re-elected by as decisive a margin as George W. Bush received in 2004. It was an election where President Obama won the Democratic vote 92% to 7%. Governor Romney won the Republican vote 92% to 7% and the independent vote 51% to 44%. The difference was that more Democrats turned out than Republicans. Our post-election internals showed the real partisan divide.

However, President Obama’s win surprised many media poll watchers. Were the polls wrong? Or did Governor Romney lose the race at the very end?

The post-election data seems to indicate that major problems with the Romney campaign’s messages, turnout operation, and technology all combined for a massive collapse at the very end. [cont.]

John & Jim McLaughlin