If Campaign Effects Are Minimal, Why Even Try?

Last week, I participated in a symposium at Iowa State University entitled “Social Science, Presidential Campaigns and Political Reporting.” Among those who examined last year’s presidential election, the consensus seemed to be that the actual influence of the things we call “the campaign”—including advertisements, candidate visits, volunteer activity, etc.—was very small. [cont.]

Seth Masket, U. of Denver (Pacific Standard)