Twitter Buys Company That Mines Chatter About TV

Twitter confirmed on Tuesday that it is acquiring Bluefin Labs, a company that analyzes online chatter about TV shows and companies and sells its findings. …

The deal suggests a new line of business for Twitter, which is under pressure to increase its revenues. Bluefin bills itself as a social TV analytics company, one of many that have cropped up as Facebook and Twitter have created an instantaneous stream of commentary that helps inform television producers and distributors. [cont.]

Brian Stelter, New York Times