The New Electoral Math, and What It Means for Polling

While the debate rages over whether the GOP should view this as a message problem, a messenger problem, or a math problem, I wanted to take this blog post to underscore the challenge facing us from a math perspective – i.e. why it is important that we work hard to improve with Hispanics. As a party, we outright won swing voter groups, but lost the election. That’s staggering.

This post also takes a look at the implications for polling going forward – a topic that we’ve touched on several times already on TQIA, but one that bears further analysis. [cont.]

Glen Bolger, Public Opinion Strategies