Please, give us more pollsters and fewer pundits

… Campaign 2012 has seen news outlets go ever more deeply into making news, not merely reporting on it. They don’t just conduct polls, as they have for years. They have embraced the art of computer modeling, generating a constantly revised picture of the national political scene.

More noise than illumination, you might suppose. Perhaps, but only if you ignore all the noise that the media’s long-standing pundit-centric product has churned out for decades. [cont.]

Erik Wemple, Washington Post