Women could be critical to key races, and both parties are going all out to get their votes

… Women make up a larger percentage of the electorate than men, they are disproportionately likely to go to the polls in midterm election years, and they are more likely to vote Democratic than men are to vote Republican. … Both parties spin their own version of political algebra that […] Read more »

Democrats target unmarried female voters

The Democratic Congressional Campaign Committee is building a national computer model to predict voters’ marital status, with hopes of targeting what may be the party’s most important demographic group: unmarried women. “The completed model will let us pinpoint unmarried women as the target of specific, poll-tested messages delivered through field, […] Read more »