As the 2016 presidential campaign begins to take shape, Washington experience has become less of a potential asset for those seeking the White House. A new national survey testing candidate traits finds that 30% would be less likely to support a candidate with “many years” of experience as an elected […] Read more »
Women and the ‘I Don’t Know’ Problem
… News organizations generally conduct their polls on issues that are in the headlines, and it’s usually a safe assumption that Americans are familiar with the basic issues and should be able to offer an opinion. … What pollsters have learned is that people generally have formed opinions on a […] Read more »
Are Republicans Really Doomed Demographically?
Much of the debate about elections today revolves around the “Emerging Democratic Majority” thesis, taken from the 2002 book of the same name. The thesis is pretty straightforward: Because of demographic changes, the GOP is on a path toward irrelevance unless it can remake itself and appeal to the rising […] Read more »
Walmart Moms
We’ve been studying Walmart Moms since 2009 and have found them to be a proven swing voting bloc. They voted for Obama in 2008 and 2012, and voted decidedly Republican in 2010. But, even more interesting than moms’ swing political views are their own personal stories. How have Walmart Moms […] Read more »
All The Single Ladies: 5 Takeaways About Unmarried Female Voters
In a midterm election that’s expected to hinge on the demographic composition of the electorate, single women could be the key to Democratic chances to hold on to the Senate in November. While Republicans have a longstanding problem with female voters, this year it’s Democrats who have the more urgent […] Read more »
High House hopes, low Obama numbers
So how do you run your campaign in 2014 if you’re a Democrat and your president’s job approval numbers are not so good? That’s the question host Ken Rudin put to Democratic pollster and strategist Anna Greenberg in the latest installment of the Political Junkie. Greenberg acknowledges the weak numbers, […] Read more »