Getting rid of microtargeting in political advertising is a terrible idea

Jack Dorsey, chief executive of Twitter, unleashed a frenzy of commentary when he went Pontius Pilate and effectively washed his hands of the false advertising problem online by announcing his platform would no longer take political ads. But perhaps the most alarming reaction came from Federal Election Commission Chair Ellen […] Read more »

Americans and Privacy: Concerned, Confused and Feeling Lack of Control Over Their Personal Information

A majority of Americans believe their online and offline activities are being tracked and monitored by companies and the government with some regularity. It is such a common condition of modern life that roughly six-in-ten U.S. adults say they do not think it is possible to go through daily life […] Read more »

Yes, late-breaking and undecided voters do exist — and matter

In today’s highly polarized political times, you might think that undecided, late-breaking voters are an extinct species — akin to the passenger pigeon and the Dodo bird. But ahead of this November’s gubernatorial races in Kentucky, Louisiana and Mississippi, the Democratic Governors Association believes they certainly exist. And the organization […] Read more »

They Know What You Watched Last Night

A spate of streaming services are on their way from major tech and entertainment companies, promising viewers a trove of binge-worthy new shows and movies. There’s something for advertisers, too: your personal data. Recent deals involving the media conglomerate AT&T, the streaming device seller Roku, the advertising giant Publicis and […] Read more »

Trump Campaign Floods Web With Ads, Raking In Cash as Democrats Struggle

On any given day, the Trump campaign is plastering ads all over Facebook, YouTube and the millions of sites served by Google, hitting the kind of incendiary themes — immigrant invaders, the corrupt media — that play best on platforms where algorithms favor outrage and political campaigns are free to […] Read more »